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7 Ways to Identify Newsworthy Stories in your Organization

Last week we talked about the difference between advertising and publicity, identifying publicity as “earned media,” also known as “editorial content.” This means that instead of paying for space, you...

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Telling Your Story: Tips for Working with the Media

Over the past two weeks, we have explored different aspects of publicity. First, we talked about the difference between advertising and publicity, identifying publicity as “earned media,” also known as...

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